The poster image I attached to the announcement about the Wayzgoose in Grimsby was from a pdf file e-mailed to us with no additional information. I found the poster kind of strange, frankly.
However, I have now seen the actual item; it is intended more as a mail-out flyer rather than a poster, there is actually printing on the back of the sheet, and it is not even rectangular.
Here is how it comes folded in the mail and how it deploys:
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